Jul

22

Urban Crop: Brown Bagged Blooms

Filed Under Vendor Spotlight 

This is truly brilliance at it’s best, which most simple ideas are. Yes, the blooms are beautiful, and the simple packaging is fabulous, but Urban Crop is actually selling the soil! These brown bagged blooms have been popping up (no pun intended) in design magazines everywhere. The project involves selling tulips, hyacinths, irises and herbs from the back of a van in various locations across Melbourne.

The magical soil is a concoction made by Joost of Urban Crop himself. “Joost and business partner Renee Nutbean hope Urban Crop will demonstrate the value of organic compost rather than fertilized soil – which takes vast amounts of fossil fuel to produce and doesn’t make for healthy, happy plants. Urban Crop plants are full of energy and nutrients – not pumped full of fertilizer and water only to slump into a sad heap once you get them home. Urban Crop herbs will happily sit in your kitchen for a week or two, ready for you to harvest as you need them. Urban Crop flowers will produce the most stunning blooms that last longer than any cut flower.

The idea is to take your bundle of gorgeous Urban Crop blooms or herbs home, keep the soil and root system intact, enjoy them for a week or more, then either compost the plant when it dies, or keep the bulbs for next year. All in all, it’s a much more sustainable way to give and enjoy flowers and plants at home.” – The Design Files

He is selling out of them so fast he can’t keep them in stock! wouldn’t these make the coolest take home gifts for guests? or a wonderful house warming gift?!

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Comments

6 Responses to “Urban Crop: Brown Bagged Blooms”

  1. Tweets that mention Urban Crop: Brown Bagged Blooms : Ilovelolliblog -- Topsy.com on July 22nd, 2010 4:28 pm

    [...] This post was mentioned on Twitter by Lollipop Events, Jessie Frampton. Jessie Frampton said: RT @LollipopEvents: Blooms in Brown Bags! Simple and fabulous and eco-friendly! http://su.pr/8nPMja [...]

  2. Krista on July 22nd, 2010 4:46 pm

    I like this so much!! :-) The simple packaging make the blooms stand out beautifully. :-)

  3. lydia {ever ours} on July 22nd, 2010 5:18 pm

    love the simplicity of the packaging! would be a cool gift…period.

  4. WeddingXpert on July 23rd, 2010 5:38 am

    Omg I love this! It’s a stylishly charming way of saying, “Oh these old things? I just picked them up from the market, haven’t even had a chance to take them out of their cute paper bags yet!”

  5. Terrie on July 23rd, 2010 7:26 am

    This would mke a fantastic gift any time of year. What a way to put a smile on a friends face!!

  6. The Wedding Contessa on July 26th, 2010 2:15 pm

    I agree what a great gift or favor for the wedding guests but perhpas on a smaller scale.

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